Onsite SEO Basics

You have heard all about Michigan digital marketing degree programs, programmatic media optimization techniques, and how to start doing keyword research, and now I would like to share with you some of the basics of onsite search engine optimization.

Onsite SEO is the use of certain elements on your own website that can help you rank higher in organic search results and get relevant traffic to your site.  Onsite SEO specifically refers to the content of your website and the HTML code.  Good onsite search engine optimization allows search engines and users to:

  1. understand the content of a website.
  2. see if that website is relevant to the search query.
  3. see if that website is generally useful and deserving of a high ranking in search results.

In this article, I will go through a few quick tips for onsite SEO.  If you are interested in reading more, here are some useful articles from Moz that may be helpful as well:

On-Site SEO | On-Page Ranking Factors