Michigan digital marketing degree programs

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Western Michigan University | Digital Marketing Major

Another great Michigan digital marketing degree program is at Western Michigan University in Kalamazoo.  In this Electronic Business Marketing degree, students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.  Two different tracks are offered for this major (information systems and marketing) and students are able to choose which area appeals to them more.

Both tracks are required to complete the following courses:

  • CIS 2900 - Web Applications for Business
  • CIS 3900 - Business Web Architecture
  • MKTG 2500 - Marketing Principles
  • MKTG 3710 - Marketing Research
  • MKTG 3730 - Internet Marketing

Students also are required to take a business writing course (BUS 3700 - Integrated Communication in Business) and an advanced economics course.

Information systems track - 4 additional courses:

  • CIS 2800 - Internet Programming (REQUIRED)
  • CIS 4950 - Web Administration (REQUIRED)
  • CIS 2640 - Business Reporting and Analysis
  • CIS 2660 - Networking and Data Communications
  • CIS 3600 - Systems Analysis and Design
  • CIS 3620 - Information Technology Project Management
  • CIS 3640 - Business Analytics
  • CIS 4100 - Internship
  • CIS 4600 - Business Database Applications
  • CIS 4640 - Business Data Mining
  • CIS 4900 - Electronic Commerce Development
  • CIS 5550 - Topics in Computer Information Systems
  • MKTG 4500 - Customer Relationship Management
  • MKTG 4791 - Advanced Internet Marketing

Marketing track - 4 additional courses:

  • MKTG 4791 - Advanced Internet Marketing (REQUIRED)
  • MKTG 3600 - Professional Selling
  • MKTG 3740 - Advertising and Promotion
  • MKTG 4750 - International Marketing
  • MKTG 4770 - Consumer Behavior
  • MKTG 4780 - Special Topics in Marketing
  • MKTG 4790 - Marketing Internship
  • CIS 2640 - Business Reporting and Analysis
  • CIS 4500 - Customer Relationship Management

When not in the classroom, Western offers many different student organizations related to this degree, such as the American Marketing Association, Global Business Students Association, Alpha Kappa Psi, and many more.  After receiving a degree in eBusiness Marketing from Western Michigan University, students can pursue careers as digital advertising coordinators, internet marketing managers, and search engine optimization managers.